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Octopus Energy: A pink octopus to conquer the energy market

by Rita Alonso | Mar 28, 2026 | Brand Strategy, Branding, Business strategy

We tend to believe that mature markets, well-established and with significant barriers to entry, are not worth entering to compete in. And this makes perfect sense. But some companies change the rules. Like Octopus Energy, which has shaken up the energy market in the...

Colvin – the online florist that revolutionized an industry, but wanted to grow too fast

by Rita Alonso | Jan 15, 2025 | Brand Strategy, Business strategy, Expansion and extension strategies

This month we analyze Colvin, a company that I have followed since its foundation. First as a consumer, attracted by its value proposition, and then from a professional point of view, due to its disruptive business model. We will focus mainly on its growth strategies....

Entradas recientes

  • Octopus Energy: A pink octopus to conquer the energy market
  • London: The city that turned its design into a brand
  • NIKE – The growth strategies that turned a sneaker brand into a global business
  • Room Mate Hotels- How to evolve the naming to accompany the growth of the business
  • Colvin – the online florist that revolutionized an industry, but wanted to grow too fast

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