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Room Mate Hotels- How to evolve the naming to accompany the growth of the business

by Rita Alonso | Mar 27, 2025 | Brand Strategy, Branding, Expansion and extension strategies, Naming

In 2005, Enrique ‘Kike’ Sarasola, a former Olympic athlete, founded Room Mate Hotels in Madrid. With no experience as a hotel entrepreneur but with a lot of experience as a customer, he launched an innovative chain aimed at people who travel to big cities to get to...

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