Above all, we want to provide useful and applicable solutions to our customers. That is why, for each challenge that is presented to us, we think what would be the best way and team to address it.
It may be a simple challenge that can be solved in two or three very focused sessions, a more complex challenge may require several months and sometimes the involvement of additional talent.
Agility is important to us. That’s why our teams tend to be no larger than three people (experience has shown us that efficiency decreases as the number of people increases) and our processes tend to be no longer than four months (the business environment evolves too quickly and by the time they are longer, some of the initial hypotheses will have changed).
Here is an example of a process to define the strategy of a company/brand:
Identify
In-depth understanding of the company or brand’s strategy, the business model, its key stakeholders and the relationship between them looking for challenges and opportunities.
2 weeks
Focus
Align which is the key aspect of the business strategy to work on in order to reinforce it and the target we are addressing.
3 weeks
Define
Define the brand strategy: value proposition, brand personality and attributes or key messages.
3 weeks
Plan
Define an action plan for the next 2 years based on the reflections emerging from the strategic approach.
2 weeks
OUR WORKING PRINCIPLES
1
Depth of substance, agility of form
Every project process must be agile. We don’t let bureaucracy overtake us, so we set up small teams.
But on the other hand, the content of our work is in-depth. That’s why we like to tackle few projects at a time. That’s why we define ourselves as a boutique and independent consulting firm.
2
Obsessed in providing solutions
No matter what challenge you present us with, we will think about the best way to meet it.
Our goal is to be useful. Our greatest reward is that our work will be used for many years to come.
3
Simplifying complexity
Simple is not the same as simplistic. We strive to make the complex simple, although it is no easy task.
For us, complex is not sophisticated. When we encounter chaos, we look for ways to structure it.
4
We team up with humility
We enjoy being part of a larger team, collaborating with our client and any other partner who has something to contribute to the project.
We bring an external and unbiased view, methodologies and processes, but we know that much of the knowledge resides with other team members.
5
We offer talent and experience
We combine talent and experience to offer the best solution to our clients.
More than 20 years of experience in multinationals, consulting and entrepreneurship give us a very broad and comprehensive vision of business and brands. To this we add the most appropriate talent for each project.
