Although when we think of a brand, we immediately think of its logo, its colours or images… in other words, the visible part of the brand, a good brand is much more than just a pretty logo. A good brand is one that leaves a mark. A unique, unmistakable and memorable mark.

For this reason, when creating a good brand, before starting to design it, it is necessary to think about what the brand wants to transmit.

To help us in this task, at noxis we have a model called “The Brand Building Cycle”, a framework that we designed based on an initial scheme developed by theroomrooms, an agency that is no longer active.

According to this framework, we start by defining the target audience, the market segment we want to address.
As a second step, we will define the value proposition, the promise of what the brand offers. It has to be relevant, legitimate and distinctive.

To understand a business, it is essential to have a clear understanding of its ecosystem. This ecosystem is related at different levels, from the most internal and specific to the company or brand – ownership, employees, assets, suppliers, etc. – to the most external and unrelated to it and its influence – its consumers, society and the world in which it exists. 

At noxis, we have the company and brand ecosystem map, a mental model that helps us identify the main stakeholders and their relationship with the brand or company.

According to some statistics, 9 out of 10 businesses that are launched fail.

Although guaranteeing the success of the launch of a new business is impossible, it is advisable to work on trying to minimize the chances of failure as much as possible.

We have an idea, but the idea is only a starting point. We must make sure that it can become a profitable business model.

At noxis we use the New Business Canvas, a model that allows us to identify the fundamental elements when mapping or analyzing a business or to take into account and develop when launching a business.

According to this model, the first thing we have to develop is the idea of the business: what the value proposition will be and the target audience and the use case or consumption occasion.

Then, we have to understand how we are going to manage the business.

Once a business has been launched, its business model tested and scaled, growth strategies for that business can be considered.

At noxis, we have developed the Growth Strategy Map, a model that allows us to identify potential growth opportunities, evaluate them, and decide which ones to pursue.

At noxis, we know that business success is hard to come by. On the other hand, we are convinced that the recipe for it is simple. It requires only two ingredients:

• Define a winning strategy
• Get the commitment of the organization to make it happen

To help us achieve that commitment from the organization, we have developed the Collective Commitment model.

According to this model, to achieve the commitment of the organization it is necessary to focus on three elements: knowledge, conviction and alignment.

Business strategy is the set of guidelines that indicates the objectives a company pursues and what it does and how it behaves to achieve them.

At noxis we believe that for a business strategy to be successful it needs solid pillars to be able to stand the test of time. It is like a solid Greek temple.