Noxis is a strategic marketing consulting firm.

We provide companies with the focus they need to succeed in increasingly complex and fast-paced markets.

We define winning strategies, set clear goals, and design concrete plans to achieve them.

gnosis

ancient greek word meaning knowledge 

nexus

latin word    meaning linkage, union

We dig deep to gain and generate knowledge that we then connect to define winning strategies and plans.

Learn about our methodologies

 

«The essence of strategy is choosing what not to do.»

Michael Porter, American academic

What we help to focus

Brand Strategy

BRAND strategy

  • What should be the point of view and promise of your brand that is relevant and unique?

  • What should be its essence and personality attributes that allow the brand to differentiate and connect?

  • How to design a visual and verbal identity that conveys the value proposition in a unique and coherent way?

PORTFOLIO strategy and brand architecture

  • What role should our product portfolio and brands play in business growth?

  • How do we order and define them so that they can convey their differentiated value proposition in a way that is easy to understand?

Business Design

EXPANSION AND EXTENSION strategies

  • What does your brand or organisation need to focus on to win in the coming years?

  • What is the next step to continue growing: diversify, internationalize?

  • What should my innovation pipeline be?

Launch of NEW BUSINESS LINES

  • Do I have a coherent and winning business model?

  • How can we validate a business idea beforehand before committing significant resources?

Also, we can help you to activate the defined strategies and to upgrade your teams with ad hoc trainings.

Learn about how we work
Learn about our methodology

Would you like to know more about our services?

We will be happy to meet for a virtual coffee to hear your challenge and to tell you, how we can help you. No strings attached. 

Schedule a coffee with us

Some of our projects

Pilexil

We defined the brand strategy that would help the brand grow in such a competitive market. The first step was to conduct market research to gain a good understanding of the consumer and define the target audience. Once we had decided who we were going to focus on, we went on to define the value proposition and the core brand attributes and personality of Pilexil.

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Lacer Oral Health

We carried out a review of the brand’s visual hierarchy in order to make recommendations for changes that could help to generate:

  • A better understanding of the brand portfolio hierarchy
  • Greater homogeneity among all brand references
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Iberostar

We co-designed the portfolio strategy so that the company’s different hotel segments would offer a clearly differentiated value proposition.

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La Gula del Norte®

We redefined the business strategy of La Gula del Norte® to expand its market and developed a brand strategy that would allow it to build in that direction.

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Krissia®

We redefined the business strategy of Krissia® to expand its market and developed a brand strategy that would allow it to build in that direction.

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Iberian

We defined the business strategy for the company – its vision, mission, objectives and strategic plan – the architecture of its brands and the value proposition for two of its brands.

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Line Sports & Entertinement

Relaunching the company: business strategy and organizational design

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DYC

Designing the innovation strategy for Spain focused on the next 5 years. And defining the innovation initiatives or projects to make it a reality.

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Larios

Designing the innovation strategy for Spain focused on the next 5 years. And defining the innovation initiatives or projects to make it a reality.

Más información

A different kind of consulting

1

Depth of substance, agility of form

2

Obsessed in providing solutions

3

Simplifying complexity

4

We team up with humility

5

We offer talent and experience

Learn how we work
Learn how we work

Inside Stratregy

Our space for analyzing key strategic decisions made by major businesses and brands.

Why has CEPSA changed its name to Moeve?

21 Mar 2025

This is the first analysis from Inside Strategy, a space where we will analyse the key strategic decisions of major brands and companies. We explore the possible internal debates of the teams that made the decision, by imagining the factors they...

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