The Iberostar Group is a Spanish multinational company dedicated to the tourism sector since 1956, headquartered in Palma de Mallorca. It has more than 114 hotels in 18 countries on three continents: Europe, America and Africa. It is one of the four most important Spanish hotel chains and one of the top 50 worldwide.

Co-designing the portfolio strategy and assessing with them the change of the brand architecture and the internal and external implications this new architecture will have.

Main brand of the company Angulas Aguinaga, a Spanish multinational food company based in San Sebastian. Distribute their products in seven international markets. Angulas Aguinaga is formed by a team of 600 people.

Redefining the business strategy of La Gula and developing a brand strategy aligned with the same.

Producer and marketer of high quality wines from three of the best Spanish Denominations of Origin: Ribera del Duero, Priorat and Toro.

Defining the business strategy for the company (vision, mission, business plan and strategic plan), brand architecture and the brand strategy for two of its brands.

Line Sports & Entertinement es una agencia de marketing y activación especializada en el mundo del deporte y el estilo de vida saludable. Fundada en 1997 es uno de los referentes en su sector.

Relaunching the company: business strategy and organizational design

DYC is a brand of Beam Suntory, Inc. a Japanese multinational company founded in the United States that produces and markets spirits. DYC is one of the company’s key brands in Spain, as it is one of the top 10 best-selling spirits brands in the country.

Designing the innovation strategy for Spain focused on the next 5 years. And defining the innovation initiatives or projects to make it a reality.

Larios is another brand of Beam Suntory, Inc. a Japanese multinational company founded in the United States that produces and markets spirits (the third largest producer worldwide). Larios is one of the company’s key brands in Spain, as it is one of the top 10 best-selling spirits brands in the country.

Designing the innovation strategy for Spain focused on the next 5 years. And defining the innovation initiatives or projects to make it a reality.