Laboratorios Lacer, a pharmaceutical company founded in 1949 in Barcelona, is the market leader in the oral health area and has other major brands such as Pilexil and Thrombocid.

We carried out a review of the brand’s visual hierarchy in order to make recommendations for changes that could help to generate:

• Better understanding of the brand portfolio hierarchy
• Greater homogeneity among all brand references

Laboratorios Lacer, a pharmaceutical company founded in 1949 in Barcelona, is the market leader in the oral health area and has other major brands such as Lacer Oral Health and Thrombocid.

We defined the brand strategy that would allow it to continue growing in such a competitive market. The first step was to conduct market research to gain a good understanding of the consumer and define the target audience. Once we had decided who we were going to focus on, we went on to define the value proposition and the core brand attributes and personality of Pilexil.

The Iberostar Group is a Spanish multinational company dedicated to the tourism sector since 1956, headquartered in Palma de Mallorca. It has more than 114 hotels in 18 countries on three continents: Europe, America and Africa. It is one of the four most important Spanish hotel chains and one of the top 50 worldwide.

We have carried out several projects with Iberostar: a project to understand the problems in the internal implementation of their loyalty program; we have helped to frame the corporate strategy; and we have helped to design the portfolio strategy – designing the differentiating experiences that each segment should include.

Main brand of the company Angulas Aguinaga, a Spanish multinational food company based in San Sebastian. Distribute their products in seven international markets. Angulas Aguinaga is formed by a team of 600 people.

Defining the growth strategy for the La Gula de Norte® brand for the coming years and developing a brand strategy aligned with it (target, value proposition, personality and attributes, and key messages).

Another great brand of the company Angulas Aguinaga, a Spanish multinational food company based in San Sebastian. Distribute their products in seven international markets. Angulas Aguinaga is formed by a team of 600 people.

Defining the growth strategy for Krissia® for the coming years and developing a brand strategy aligned with it (target, value proposition, personality and attributes, and key messages).

Producer and marketer of high quality wines from three of the best Spanish Denominations of Origin: Ribera del Duero, Priorat and Toro.

Defining the business strategy for the company (vision, mission, business plan and strategic plan), brand architecture and the brand strategy for two of its brands.

Line Sports & Entertinement es una agencia de marketing y activación especializada en el mundo del deporte y el estilo de vida saludable. Fundada en 1997 es uno de los referentes en su sector.

Relaunching the company: business strategy and organizational design

DYC is a brand of Beam Suntory, Inc. a Japanese multinational company founded in the United States that produces and markets spirits. DYC is one of the company’s key brands in Spain, as it is one of the top 10 best-selling spirits brands in the country.

Designing the innovation strategy for Spain focused on the next 5 years. And defining the innovation initiatives or projects to make it a reality.

Larios is another brand of Beam Suntory, Inc. a Japanese multinational company founded in the United States that produces and markets spirits (the third largest producer worldwide). Larios is one of the company’s key brands in Spain, as it is one of the top 10 best-selling spirits brands in the country.

Designing the innovation strategy for Spain focused on the next 5 years. And defining the innovation initiatives or projects to make it a reality.